I missed this presentation a few weeks back at the Etsy labs. It was also available at the Etsy workshops, for those of us not in the Brooklyn area. I'm glad they captured it and added it to YouTube for us to see. It's an interesting talk by Antonio Gould who tells us about microbranding and gives tips on getting your name out there and developing a customer base. He focuses on small companies who are interested in growing globally but not becoming huge. He touches on a few points that are worth thinking about. The presentation is broken up into 3 parts about 10 minutes each. It's interesting, especially for creative people and fellow Etsians. Check them all out here.